Dating site the guardian
“At the Guardian, we are very much driven by data and not individual opinions,” Kerstin says.“This is one of the reasons website testing has become an important discipline for us, in an effort to make the website better.” the Guardian homepage they are taken to a landing page profile for the person pictured in the ad.” src=”https://blog.optimizely.com/wp-content/uploads/2013/10/Soulmates-ad1.png” width=”273″ height=”312″ / Launched in 2004, Soulmates monetizes via paid monthly subscriptions.
But knowing what doesn’t work can been just as informative as knowing what does work.
One property The Guardian optimizes frequently is its dating site, Soulmates.
Launched in 2004, Soulmates monetizes via paid monthly subscriptions that allow members to interact with other members.
She used Optimizely’s traffic allocation feature to push 100% of site traffic to the better converting landing page while the engineering team built the changes into the site’s code.
This test was a big win for Kerstin and Soulmates, but not all tests have yielded such a high conversion increase.