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According to Bad Boy A&R Daniel 'Skid' Mitchell, rather than largely relying on the one songwriter-producer, the new album's mix of writers and producers, as well as her own co-write input, makes it a more personal record for her.
Commenting on the number of producers on the album, Cassie said that she "collaborated with a lot of different producers and a lot of different writers, which was an amazing opportunity for me, because on my first album, one producer [Ryan Leslie] straight through...which was fun, but it was nice to experience other people." In 2008, Cassie made her film debut as Sophie Donovan in the dance film Step Up 2: The Streets, Cassie also sang the lead single "Is It You" to the Step Up soundtrack.
Mitchell said that she was taking her time over the album because she is keen for "it to be something that people are going to respect".
Born in New London, Connecticut, she began her career as a result of meeting record producer Ryan Leslie in late 2004, who later signed her to Next Selection Lifestyle Group.
During this time, Diddy heard "Me & U" in a club, and Leslie convinced him to partner his Bad Boy Records with Leslie's Next Selection imprint for the release of Cassie's debut album.
In 2009, she released the singles "Must Be Love" featuring Diddy, and "Let's Get Crazy" featuring Akon, and signed a record deal with Interscope Records.
In April 2013, Cassie released her debut mixtape Rocka Bye Baby, which was promoted with the music videos of "Numb" featuring Rick Ross and "Paradise" featuring Wiz Khalifa.