Total number of dating sites
Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites.The typical (median) online dating site user is 38 years old, while the typical (median) dating app user is 29 years old—nearly a decade younger.Although the proportion of Americans who say that they personally use online dating has not changed dramatically since 2005, familiarity with online dating through others (i.e., knowing someone who uses online dating, or knowing someone who has entered into a relationship via online dating) has increased significantly over that time.Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.This does not include users of mobile dating apps, which will be discussed in the next section of the report.Seniors are again especially notable in this regard, as 20% of those 65 and older now know someone who has entered into a serious relationship with someone they met via online dating.
Among those who use cell phone apps, 7% say that they have specifically used a dating app on their phone.
Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college.
Of course, only a portion of the population is in the market for a relationship at any given time.
Overall, college graduates and those with relatively high household incomes are especially likely to know someone who uses online dating sites or apps.
However, every major demographic group is now significantly more likely to respond in the affirmative to this question than was the case when we first asked it in 2005.